What Is User Experience Testing?

 

Most designers put a lot of effort in creating user experience designs for websites. Nevertheless, there are so many reasons what the users of these sites may not behave as per expectation. The difference in behavior is attributed to changes in the market, changes in preferences of visitors as well as improvements in the user experience that your site lacks. This is the reason why many people resort to user experience testing to determine the reaction of people to their sites. If your site is heavily dependent on visitors for business, then you must emphasize on user experience testing just like any other marketing effort.

 

It is difficult for a site owner to understand the reaction of his clients to their site. It is difficult to determine whether it is functioning as it is supposed to be functioning. The only way to make this determination is to test different versions of the site with a set of users. User experience testing is described as the use of qualitative as well as quantitative methods to test different variations of a website in a bid to improve the user experience. The main objective of user experience testing is to help a site reach its marketing goals as well as attain the maximum amount of user engagement and interaction. Besides, it helps the owners of the site to understand the needs of their visitors and also enables the designers to get an insight to design and improve the website.

 

There are different ways of testing user experience. They include:

 

A/B testing

This involves two variations of the same web design which is almost the same with a difference occurring in just a single element. It helps to see how changing just one element on a page affects the behavior of visitors in a site.

 

Multivariate testing

Customer experience management allows for testing various versions and designs of a web page in multivariate testing. It is mostly used in comparing the performance of two different ideas.

 

In page analysis

This is an analysis tool which is normally used by Google analytics. It allows you to see how many people are clicking on your site. Knowing what people do on your site is important since it will help you make them do what you want them to do. Data collected from this tool can be used in making any changes or modification on to the site to improve customer experience.

 

Focus groups

This is a subjective way of testing user experience. Customer experience companies composed of individuals who represent your targeted user. The targeted group is required to use your website and give feedback which is used to make changes or modifications in your site.